Whether you are thinking in terms of your personal brand, your business brand or something else, how the world perceives your brand will precede anything you say or communicate. It's therefore essential to be mindful about how the world thinks about you.
In this short episode I share a story about a squirrel and some magpies that had a bit of a scrap in our garden and how that reminded my of the importance of creating a consistent and authentic brand, before you begin to engage with the world, communicate and influence behaviour.
What do you think? 

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