ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Putting Purpose Before Profit"
Episode Synopsis
I revisit an interview with Sam Roberts, CEO of cafe chain, Boston Tea Party, who took the bold and mindful decision to place their higher purpose over their profit. As we hear, there was an in initial financial hit, directly as a result of this decision. Very quickly the brand equity and loyalty far out-performed their expectations.
Watch the video of this interview.
Watch the video of this interview.
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