Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests.
"Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant
As of 2024, there are over 2 million podcasts with over 48 million episodes available globally.
75% of UK adults are familiar with podcasting, with 25% listening weekly.
Podcasts can increase brand recall by 80%, making them a powerful tool for marketers looking to deepen engagement with their audience.
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