6 roles that influencers commonly take on in marketing:
Brand Ambassadors
Content Creators
Opinion Leaders
Social Media Strategists
Product Reviewers
Event Promotion and Attendance

Key ethical and legal considerations:
Disclosure and transparency
Intellectual property rights
Data privacy and protection
Truth in advertising
Contractual agreements
Fair compensation
Diversity and inclusion

Creating an Effective Influencer Marketing Strategy
a. Setting clear goals and objectives
b. Target audience and segmentation
c. Creating a content plan
d. Aligning influencer marketing with your overall marketing strategy
e. Setting and managing budgets
f. Measuring and evaluating the success of your influencer marketing campaign

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