In this webinar, recorded for Cambridge Marketing College, Neil Wilkins explains the important of marketing analysis and the constituent parts: Macro, Micro and Internal Analysis. This may sound quite a dry and acronym-ridden topic, but it in essence it is a simple and very powerful way to begin shaping the most profitable strategies and tactics for your business. 
An organisation that fails to focus on the macro and micro environment around it, will certainly struggle in rapidly changing times, so this step by step guide will help you to focus on what's most important, prioritise to focus on your business competencies and to make great, evidence-based decisions.
For more topics like this, visit Neil Wilkins Online and for marketing courses and apprenticeships, visit Cambridge Marketing College

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