Record-high calf prices in 2024 and 2025 have given cow-calf producers a welcome boost, but deciding how to reinvest those earnings can be tricky. Should profits go toward tax savings, new equipment, or strategies that build long-term strength in the operation? Nebraska Extension educators Brock Ortner and Glennis McClure join Nebraska FARMcast to discuss how producers can evaluate investments through an economic lens, manage liquidity, and make decisions that improve efficiency and resilience beyond the current cattle cycle. Brock Ortner is a livestock systems extension educator based in Rushville. Glennis McClure is a farm and ranch management analyst and statewide extension educator. More: https://cap.unl.edu/news/where-should-i-invest-pre-tax-earnings-record-high-calf-market/

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