Northern Cheyenne sisters Jordan and Madison Craig are the founders of the lingerie line Shy Natives.

What started with Madi’s intimate garments hand-sewn to fit her and her sisters, became a full-on fashion label after she and Jordan teamed up to capture the essence of the brand. The Shy Native label bloomed with a captivating creative vision nurtured through sisterhood. By combining Jordan’s visual arts and Madi’s impeccable abilities as a self-taught fashion designer, the sisters have established Shy Natives as leaders in indie lingerie, occupying a rare niche which uplifts Indigenous intimacy, and opens a space for Indigenous women and LGBTQ+ relatives to exercise agency over their bodies and sensuality.

The sisters describe their community and DIY work ethic as the backbones to their business. The devoted customer base, collaborations with other Indigenous creatives rooted in DIY culture, and photo shoots with real people as models are what make Shy Natives thrive. Today, Shy Natives count some of the biggest names in Native pop culture as their fans.

Listen to hear from Jordan and Madi about the journey to creating the brand whose followers can’t wait to lap up the next Shy Natives drop.

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