Today I spoke with Ben Green, Chief Revenue Officer for Charity Water. Their mission is to bring clean and safe drinking water to every person on the planet.Whether you are in marketing - for a commercial minded - or mission driven organization - this conversation will be relevant. Ben shared with me his marketing philosophy, which he calls “Look in, Look up, Look out”. ‘Looking in’ is about marketers not just owning - but dominating their most valuable audiences, their ‘superfans or superdonors’, with one simple message.So much Marketing value - can be unlocked by looking IN first, and in this episode you’ll find out how. From Delve Deeper, this is Narrow Lanes.

Ver todos los episodios