This week we speak with listener Ryan Cooper about his NIL study regarding the impact of student-athlete endorsements on small businesses. He worked with Lex Bowls and two VMI student-athletes to complete his research. Student-athletes include Herbert Brooks and Sedona Dancu. Our NIL Mathlete segment breaks down the numbers behind acai bowls.We discuss our social media management arm and our planned trip to Grambling, Louisiana, to help with the Icon 1901 Collective’s $1,000,000 NIL Campaign. In our News and Facts segment, we discuss the latest NIL lawsuit, the South Dakota High School Activities Association’s new proposed NIL rules, Ohio State’s Career Fair, and Oklahoma’s Senate Bill 240. We hear from Nillie Athlete Keon Clary. We discuss our favorite nillies including John Rhys’ deal with Dove Men and how athletes promoted the new Champions movie.To learn more about our Nillie platform, visit nillie.io or email [email protected]. To learn more about our Framework platform, visit victreefi.com. Quote“I love hearing how Lex Bowls benefits from working with athletes and I loved learning about how involved Ryan became.” (40:25-40:35 | Wheeler)- - - - - - - - - - - -Name Image Likeness is produced and edited by Palm Tree Pod Co. 

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