Listen "No Selfish Behavior in Government Sales"
Episode Synopsis
One of the strategies for building those, oh so important, relationships in government sales is minimizing perceived selfish behavior. Government prospects aren't really looking for a new best friend; they know you're paid to be nice to them. However, a line can be crossed where the prospect believes the salesperson's only real interest is himself.There's a simple way to do this, covered in this episode of Myths of Selling to Government with host Rick Wimberly.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.