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Episode Synopsis "CONTENT CREATION FOR CLUB OWNERS (With Austin & Zander Arthur)"
Why is content creation important? Let's talk about why content creation is so pivotal to all of your marketing efforts. Every business needs to capture content for their flyer's, their website, advertisements, newsletters, social media, the list goes on. On top of this, the content you publish to the world conveys the branding and "image" of your business, and the quality and style of your content could attract customers, or possibly turn them off. Every single piece of content published will give the viewer a certain idea of what to expect from your club. Maybe you're trying to convey trust, or fun, or a friendly environment for your kid to play in. If you're trying to convey your club is where they will become an exceptional athlete, your club's content must reflect that. Every time you put content out for viewers to see it will spark a certain reaction and idea of what your club stands for. Listen in as I interview Austin & Zander Arthur, owners of the biggest Gymnastics Center in Florida, on how to effectively capture the content for your club.
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