Installing the correct WordPress SEO plugin and theme will help you optimise your WordPress site for the search engines. Many people under-estimate the importance of on-page Search Engine Optimisation (SEO) and move on to link building too quickly. This is a mistake because making sure that all your pages/posts are properly optimised for their respective keywords will leverage the backlinks to the site i.e. a link to a page that has been properly optimised is worth several links to a page that has not. To put it another way you will need less backlinks to get top ranking.

This podcast looks at the basis of on-page SEO, what you need to do, how you can ensure that you have done it correctly and the WordPress SEO plugin or plugins that you will need.

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