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Listen "Ep.40 Lynne Shipton | A Hug in a Bag: Make a Difference in Your Local Area"
Episode Synopsis
In this episode, Lynne Shipton, founder of the charity Chemogiftbags, shares her personal story of being diagnosed with breast cancer and how it led her to establish the charity. Chemogiftbags provides comfort and support to individuals undergoing chemotherapy, by providing them with a free giftbag full of with items to help them through their treatment and make them smile. Lynne also discusses the logistics of running the charity, shares valuable lessons applicable to business owners, and she highlights the significance of supporting local charities. Lynne concludes the interview with an inspiring message about choosing to be someone's reason for hope and the profound impact of small acts of kindness. HIGHLIGHTS The Power of "Personal" Marketing & Connection: Lynne's story highlights the importance of understanding your target audience deeply, creating a personal connection, and offering something unique that resonates with their needs. Persistence and Creative Outreach: Lynne showcases the importance of persistence and thinking outside the box when promoting your cause or business. She actively seeks out opportunities, demonstrating that you need to be proactive and creative to cut through the noise. Building Trust and Credibility: Lynne emphasises the importance of establishing credibility, especially when seeking support and funding. Becoming a registered charity was a key step for Chemogiftbags, as it provided assurance to donors and partners that the organisation was legitimate and trustworthy. This highlights the importance for businesses to build trust through transparency, professionalism, and demonstrating a commitment to their mission. TIME CODES 00:00 Welcome to Lynne Shipton 00:41 Why Lynne setup Chemogiftbags 02:15 What Chemogiftbags offers people (bag contents) 04:05 Chemogiftbags are for men and women 05:01 How many people are served by Chemogiftbags 05:20 What are the logistics of running Chemogiftbags 07:53 The effort behind developing and maintaining connections in hospitals 09:20 Lessons Lynne's learned since starting Chemogiftbags 10:20 What people say about the giftbags 13:03 Why Lynne decided to set Chemogiftbags up as a charity 14:55 How Lynne promotes Chemogiftbgs 16:24 Plans for Chemogiftbags going forwards 17:39 How can you help Chemogiftbags 18:49 Final thoughts
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