Creator of the popular Detox Kitchen, young British female entrepreneur Lily Simpson talks to ASOS editor at large Danielle Radojcin about building a health food and lifestyle brand that is loved by the likes of Gwyneth Paltrow and Elle Macpherson. A lifelong love of food and a hands-on involvement in her business have helped Lily to establish two delis in London, a concession in Selfridges, a fitness studio and a successful food delivery service, as well as co-write a best-selling cookbook – it’s no wonder that this year her company is due to turn over an impressive £5million. All the more impressive given that she started out with a £10k bank loan.The former caterer launched Detox Kitchen in 2012 when a client asked her to create tasty recipes that would help her shed her post-baby weight. Then, in 2013, the company received a massive boost when Hollywood actress Gwyneth Paltrow endorsed it on her lifestyle website Goop. Currently in the process of revamping her deli in London’s Soho, Lily is also planning three more London locations, has a new vegetarian cookbook coming out in the New Year, and has her sights set on eventually taking Detox Kitchen to New York.Here’s Lily’s big idea. Hosted on Acast. See acast.com/privacy for more information.

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