Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host Georgia speaks with Alyssa McGarry, founder of socially conscious fashion brand Hiptipico.Their mission is to support the creativity, ingenuity and passion of local artists in Guatemala. Preserving Mayan culture and traditional customs is essential to Hiptipico’s brand. Reinvesting profits into women’s cooperatives, family shops and Mayan handicrafters, Hiptipico naturally energizes the local economy while creating access to foreign markets.Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Mayan artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials.Hiptipico aims to be an environment for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories. Alyssa ensures that, at Hiptipico, you know where your goods are coming from, how they are made and who made then. They share with customers the true story behind each item. That includes the artisans' history and the traditional technique used to craft every piece is our way of empowering our artisan partners and giving them a voice. All of Hiptipico's employees are female and the brand works hard to honour the Mayan culture, motivate local entrepreneurial spirits and empower families and communities.This is Alyssa's big idea. Hosted on Acast. See acast.com/privacy for more information.

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