The federal budget's impact on the media sector; The emerging wave of "media disruptors"; Plus interview with Weber Shandwick’s global CCO, Tom Beckman

Mumbrellacast
10/05/2023 43 min
The federal budget's impact on the media sector; The emerging wave of "media disruptors"; Plus interview with Weber Shandwick’s global CCO, Tom Beckman

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Episode Synopsis

This week, the team examines the 2023 federal budget handed down on Tuesday and what it means for the media sector (2:20), before looking at the new "media disruptor" businesses that have been grabbing headlines (6:00). All these before a featured interview with Weber Shandwick’s global CCO, Tom Beckman, on the Swedish culture and how agencies can tap into the cultural zeitgeist (15:21).

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