Integration, sports rights fights, and positioning a brand sustainably

Mumbrellacast
06/07/2022 53 min Episodio 231
Integration, sports rights fights, and positioning a brand sustainably

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Episode Synopsis

On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).

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