Drama over media agency billing rank; Thread's first week; plus a glimpse into Nova's latest ratings and Ogilvy PR's B2B influencer play

Mumbrellacast
12/07/2023 46 min
Drama over media agency billing rank; Thread's first week; plus a glimpse into Nova's latest ratings and Ogilvy PR's B2B influencer play

Listen "Drama over media agency billing rank; Thread's first week; plus a glimpse into Nova's latest ratings and Ogilvy PR's B2B influencer play"

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Episode Synopsis

As global results of media agency billings were released by insight company COMvergance, serious questions about its Australian figures remain unresolved (1:24). The team assesses the situation before reflecting on the first week of Meta's Threads, and if we should care about it (9:51). Then, a chat with Nova's chief growth officer Adam Johnson on its latest ratings (19:41) and Ogilvy PR's head of editorial Brian Corrigan on the agency's new B2B influencer offering (37:13). 

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