The initial thought of people whenever a new property is acquired is a celebratory greeting. Although this sounds proper, John Casmon begs to disagree especially when it comes to market positioning. Also, in this episode, he talks about more tips in attracting high net worth individuals, experiencing imposter syndrome, and shifting our focus to giving value. So, why did John Casmon have this thought? Let’s listen to his story.[00:01 - 05:13] Opening Segment I welcome today’s guest, John CasmonSentiments on his email about the reality of the real estate businessTaking advantage of marketing opportunities[05:14 - 15:12] Finding Your Unique Position to HelpAttracting high net worth individualsUnderstand the investor’s challenges to filter your networkTackling imposter syndrome with a shift in focus[15:13 - 23:39] Why Celebratory Messages in Platforms is a No-NoMedium matters - it boils down to marketing positioningAiming to give value and having people think deeper[23:40 - 26:26] Closing SegmentFigure out what’s holding you backFinal wordsTweetable Quotes:“Whenever you have an opportunity to engage your audience, your network, you want to take advantage of that.” - John Casmon“It's not necessarily that you go to them and say, ‘Hey, come invest with me,’ but you want to leverage those relationships to start building out your network.” - John CasmonLearn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkBLearn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCCSupport the showAre you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.

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