What makes marketing content truly effective, especially in trust-based, professional industries? In this episode of Muhami Matters, Chris Adams is joined by Gareth Williams, founder of The Createologists, to explore the 5 fundamentals of content that connects: shareable, consistent, discoverable, targeted, and authentic.They also unpack the power of storytelling, why real engagement matters more than impressions, and the often-overlooked importance of making content about “you” - the audience!This conversation blends creative insight with practical strategies, making it essential listening for lawyers, consultants, and business leaders looking to stand out with purpose.In this episode:The 5 Fundamentals of Content StrategyStorytelling as a brand-building toolEngagement over impressionsApplying “you” thinking in contentThe story behind Gareth’s signature colour: orangeGuest: Gareth Williams – Founder, The CreatologistsHost: Chris Adams – Founder of Muhami & CJA ConsultingTopics Covered:Introduction to The Creatologists and Gareth’s missionWhy orange is more than a colourThe 5 fundamentals of effective content:ShareableConsistentDiscoverableTargetedAuthenticThe role of storytelling in brand trustWhat engagement really meansMaking your content “you”-centricPractical advice for law firms and consultantsConnect with Gareth:📍 thecreateologists.co.uk📸 @thecreateologists (Instagram)Connect with Chris / Muhami:🌐 muhami.ae📸 @muhami.aeVisit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.Visit www.cjaconsult.com for marketing & business development services catering to professionals Hosted on Acast. See acast.com/privacy for more information.

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