Welcome to 2025! Erick and Rich kick off the year by discussing research from last month showing just how much MSPs value platforms, explaining how to use LinkedIn Sales Navigator to generate leads without cold calling, and sharing New Years resolutions for themselves and the channel. And finally, one last thing: A look back at last year’s predictably chaotic Santa Claus bar crawl. Discussed in this episode:MSPs Love PlatformsEighty Percent of Security Leaders Prefer Platform-Based GenAI, Finds CrowdStrike State of AI SurveySignificant changes reported in the managed services software market (PSA/RMM) todayThousands of Santas and a few Grinches hit the streets for annual SantaCon bar crawls

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