In this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how to decode the complex meaning that can be found in them. We take three examples from recent internet history; the emoticon, the distracted boyfriend and the Dolly Parton challenge - applying semiotic analysis to uncover the rich social and cultural data they reveal about those that share them. Finally, we turn to the skills and processes required to turn memes from strange curio to source of useful, relevant research data.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
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