Modern brands thrive on data. From optimising supply chains and real-time product distribution to instant CX feedback and live marketing tests - data is everywhere. Traditionally, insight professionals have acted as the custodians of customer and consumer knowledge. But times are changing, and data engineers are building pipelines that feed crucial information to decision-makers.
Across this 10 minute episode, we explore the growing role of data engineering in 21st century business, investigate similarities with market research practices and ask what insight professionals can learn from the emerging profession.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
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