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Listen "Episode 5: Megan Heuer - Account Based Marketing"
Episode Synopsis
Today we’re speaking with Megan Heuer. She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design. She shared so many insights into best practices around ABM for High ACV deals, including a really interesting way of calculating LTV.
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