46: Ground Table / Are website forms dying? Are chatbots a better experience?

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
21/02/2019 33 min
46: Ground Table / Are website forms dying? Are chatbots a better experience?

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Episode Synopsis


Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.

Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates

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