Hooked: How to Build Habit-Forming Products (Nir Eyal)

21/06/2019 18 min Temporada 1 Episodio 88
Hooked: How to Build Habit-Forming Products (Nir Eyal)

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Episode Synopsis

- To get into the habit zone, your product needs to be used frequently and provide great utility - The time or money investment users make in services greatly impacts how hooked they are - Changing someone's motivation is challenging - scarcity and a sense of progress make a big difference