In this episode of Mortgage Tech Talks, we dive into three brand-new mortgage technology startups that recently hit the Canadian market. Each of these companies is tackling a different problem in the broker and consumer journey—from digital mortgage investing, to qualifying first-time homebuyers, to automating document management.
If you’re a broker curious about how tech could change your business—or an entrepreneur looking to build something new in this space—you’ll want to tune in.
⏱️ Timestamps
00:00 – The ROI of tech for Canadian brokers
00:33 – Welcome and episode intro
01:19 – Startup #1: Mercado (mortgage investing platform)
03:42 – Industry leaders branching into new ventures
04:25 – Startup #2: Homie (app for homebuyers and brokerages)
06:36 – Features breakdown: buying power, down payment planning, rate alerts, and more
08:41 – Homie as a brokerage lead qualification tool
10:30 – Startup #3: PureLend (document management & compliance automation)
12:33 – Key features: doc organization, fraud detection, borrower portals
14:10 – Broker-focused pricing model and adoption challenges
16:45 – Partnering with deal submission platforms: the growth unlock?
18:58 – Final thoughts: why mortgage tech momentum is exciting right now
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