Today we speak with Geraldine Ridaura Schumacher, a Latina entrepreneur based in California and a self-proclaimed numbers person. In 2016, she set out to start Holy Matcha, one of the first businesses selling the powdered green tea drinks in San Diego. By last year, following the start of the pandemic, she had stretched herself far more, all to help her business stay afloat.
On this episode of Moneda Moves, your host Lyanne Alfaro explores how one founder transformed her matcha business and took matters into her own hands to survive the pandemic.
This interview was taped end of June 2021, shortly after this summer’s reopening in California, so we also discuss her approach to leading her business today -- a year later -- her relationship between entrepreneurship and mental health as well as her cautious outlook for when businesses emerge from the pandemic. No te lo quieres perder.
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Main podcast theme song from Premium Beat
Our music is from Epidemic Sound

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