Mick Torbay has a simple verdict on most advertising campaigns: they don't work. "Most ads are rubbish," he declares. "They accomplish nothing, they waste people's time, and they waste peoples' money. When the commercial break comes on, people stand up and go to the bathroom or turn the volume down." It's harsh, but accurate nonetheless. Ads created by Mick, on the other hand, are the kind that inspire listeners and viewers to turn up the volume, talk about the spots with family and friends, and remain lodged in their brains until they morph into paying customers. Mick, a wildly successful maverick marketer and one of the elite Wizard of Ads partners, is the rare expert who knows — and can explain — why some ads succeed spectacularly while most crash and burn. And he knows who most often is to blame. Brace yourself, as Mick shares his bold ideas and imaginative strategies that lead to long-lasting customer loyalty. If you're tired of throwing away money on ads that don't work, this is the episode you can't afford to miss. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Mick Torbay, Wizard of Ads  Posted: September 8, 2025 Monday Morning Run Time: 52:50 Episode: 14.14 RELATED EPISODES: Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding 'Semple' Strategies to Rev Your Advertising and Marketing Campaigns Two Living Legends of Marketing Offer You Actionable Tips for Success

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