There is no excuse for an unsuccessful marketing consultant today. Anyone who is working in today's environment has it easy. You identify an avatar, understand where they are, pay in order to get in front of them, and generate leads so you can sell your product. The guesswork is gone. Marketing is as direct as it has ever been in history. That is why it is so frustrating when I hear business owners getting ripped off by consultants and marketing companies when they're spending their time in places where it just doesn't pay. If you have a company that is helping you market or sell and they aren't showing you a dial where you can turn up your lead volume or turn it down, something is wrong. If you are a victim of a marketing ripoff, you will know it for sure after listening to this podcast.

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