Far too many entrepreneurs give out titles without thinking about it. I can't tell you how many companies I have run into where there are six people and five c-level executives. Titles matter. Titles provide a roadmap for losing your company and how your chain of command and communication flows. Titles indicate to the people working in your company, and the people from outside working with your company who does what. Titles let your company interface with larger companies because you will match up departments with departments in the most appropriate way. If you give away titles, they don't matter and none of this is possible.

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