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Listen "How He Scaled Cookie's Kids to America's #1 Children's Retailer | Cookie Falack"
Episode Synopsis
Cookie Falack is a serial entrepreneur who is best known as the founder of Cookie's Kids, the largest children's department store in America. A 3PL (third-party logistics) company that serves clients nationwideReal estate investments across the countryGenesis, and Israeli-focused fund that backs companies improving humanityAnd, most recently, a partnership on cutting-edge photonic chips used for AI and Quantum ComputingEnjoy!__________Check out Joe Shamie on Momentum__________SPONSORS: Kosher Media: the #1 advertising network across Jewish communities worldwide. https://koshermedia.comLife Vault Films: Capture the story of your loved one, forever. Order your film today by emailing [email protected] Sitt: Book your free Pivot and Prosper Strategy Call today at https://jeffsitt.com__________ABOUT MOMENTUM:🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success. Be sure to subscribe on all platforms:YouTubeApple PodcastsSpotify__________GEAR:• Cameras: https://amzn.to/3UuwW5o• Podcast Mics: https://amzn.to/3J5QWsv• Clip-on Mics: https://amzn.to/3H52iwo• Mic Stands: https://amzn.to/4kZj4uL• Lights: https://amzn.to/45lA5up• Tripods: https://amzn.to/4lHHQAI__________0:00 Coming up…2:18 Intro to Cookie3:48 His main business: Cookie’s Kids5:25 E-commerce7:03 Getting into 3PL - warehousing and logistics8:54 Getting into Montana real estate10:25 Connecting Montana real estate and photonic chips14:30 Back to the beginning: working from age 1416:38 College17:31 Taking over the store18:36 Driving his cousin to work and becoming his store manager19:40 Opening his own store with a $15k investment21:30 What it was like to open a store from scratch24:15 Opening up the 2nd location25:17 Gradual expansion26:27 What was the vision?27:33 Seizing opportunity31:07 Being forced to close down retail locations31:50 Period of intense failure33:52 Did you ever consider going into real estate full time?34:25 Being “too early” to the internet36:23 Taking another shot at ecom38:00 Domino effect38:59 How do you expand your business into an entirely new industry?40:03 Hiring vs promoting41:20 Starting an Israeli humanitarian-focused fund43:03 Have an open mind45:01 Advice for hesitant young people46:07 Negotiation tactics48:11 Learn how to judge somebody’s character49:27 Follow your passion?50:43 The conflict of chasing money vs being an entrepreneur51:58 Charity and giving back52:47 Why go above and beyond?54:17 Genesis’s charity requirement54:37 Being at the forefront of the industry55:21 Believing in God while putting in the work57:14 Cookie’s name58:57 Momentum Moment
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