Samuel Krost is the founder of KROST, a mission-driven fashion brand now sold in Nordstrom, Bloomingdale’s, Saks, and around the world.In this episode, Samuel opens up about scaling his label into a multimillion-dollar business, the lessons he learned from getting caught inside the infamous Fyre Festival, and how his network and philanthropy have shaped the future of KROST.Enjoy!__________Check out Sol Betesh on Momentum__________SPONSORS:Advanced Solar Solutions: Go Solar before December 31 to qualify for federal solar incentives! 347-455-8430 or advancedsolarny.comMidwood Wine: our community’s #1 wine shop @ 1433 Coney Island Avenue (Avenue J & K). WhatsApp (718) 338-7054Kosher Media: the premiere advertising network across Jewish communities worldwide. koshermedia.com__________ABOUT MOMENTUM:🎙️ Momentum brings you the stories, advice, and wisdom of business visionaries, designed to inspire and guide you on your path to success. Be sure to subscribe on all platforms:YouTubeApple PodcastsSpotifyInstagram__________GEAR:• Cameras: https://amzn.to/3UuwW5o• Podcast Mics: https://amzn.to/3J5QWsv• Clip-on Mics: https://amzn.to/3H52iwo• Mic Stands: https://amzn.to/4kZj4uL• Lights: https://amzn.to/45lA5up• Tripods: https://amzn.to/4lHHQAI__________(00:00) Coming up…(03:05) Growing up in a family of doctors(04:57) Living on a different path(05:34) The pre-college days(06:14) Bio, chem, burnout(07:17) Dropping out of pre-med(09:33) Switching to NYU Sports Management(10:53) Discovering a passion for fashion(11:55) Advanced Solar Solutions(13:06) Internship at Onia(15:59) Samuel's journey at Onia(17:21) Getting a call from Andrew Rosen: CEO of Helmut Lang(18:54) It's all about who you know(20:38) The student/work life grind(22:30) Working as much as possible while in college(25:24) Ja Rule calls with an opportunity(28:50) Building relationships with Bella/Gigi Hadid, Selena Gomez, and other celebrities(31:17) Fyre Media before Fyre Festival(34:06) Absorbing knowledge at Fyre(37:44) The Fyre Festival(42:24) Fyre Festival up in flames(46:55) The aftermath of the festival(49:33) Getting a call from the FBI(51:19) Bouncing back from an all-time-low point(53:07) An offer to replicate Fyre(54:30) 3rd guest joins the pod(55:10) Founding a fashion brand(57:01) Setting yourself apart / unfair advantages(58:41) COVID and social impact while launching KROST(59:51) Driven by DNA to give back(01:00:57) How Samuel runs his business(01:02:40) Collaborating with FILA(01:03:45) Kosher Media(01:04:33) Choosing the direction for Krost to go in(01:06:01) Momentum Moment - doubling down / leading his team(01:08:19) The brand evolving with Samuel(01:09:15) Principles for effectively leading a team(01:12:05) Where to find KROST apparel(01:12:49) Expanding into Paris(01:14:02) The key to Samuel's success(01:14:45) Advice for starting a fashion company(01:16:30) Follow your passion? Or chase the money?(01:19:27) The #1 characteristic of standout employees: work ethic(01:21:29) Life is about what you can do for others(01:23:42) Want to stand out? Master AI(01:25:37) Closing Remarks

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