MB Special Episode: Building An Emotional Connection Through Story-Telling (Live at Fishman PR HQ)

Modrn Business
14/10/2022 50 min
MB Special Episode: Building An Emotional Connection Through Story-Telling (Live at Fishman PR HQ)

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Episode Synopsis

In this special Modrn Business event, Ryan travels to Chicago to the Fishman PR offices (with a live podcast studio audience) for discussion on how to build an emotional connection with your customers and potential franchisees through story-telling. With the help of panelists Shane Evans (Massage Heights), Steve Greenbaum (PostNet) and Jeff Wall (Handyman Connection); Ryan asks questions on how to utilize your founding story, your all-star franchisee story and your “journey to franchising” story to help show the impact that PR has on a franchise network.

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