Build your content business to sell.Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support growth of their business. CMI was founded in 2007 by Joe Pulizzi, now revered as the Godfather of Content Marketing. In this episode, Joe breaks down his story. He shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling with "Forever Money." CMI still serves as the premier educational destination for content professionals, and has given me the equivalent of probably ten masters degrees in marketing.This episode is ideal for content marketing professionals and content entrepreneurs who want to learn how to build a business from the ground up to one day sell for millions (but who are committed to investing, patience, and service).HIGHLIGHTS:➤ 1:31 - How CMI originated back in 2007➤ 3:25 - Listening from your audience➤ 5:05 - Measuring the value of a subscriber➤ 8:53 - How to set the stage for a bigger valuation in a content business➤ 12:32 - Who needs a content marketing strategy... and why?➤ 16:56 - Biggest monetization opportunities today: loyalty and sponsorships➤ 18:47 - Web3, NFTs, and tokenization: application for content creators ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓===============📖 CONTENT CAPITALIST: https://t.ly/9_9JG===============🎓 eLearning Academy: https://t.ly/u0Dk5===============🌐 Articles: https://michaelbecker.org/articles/===============____________________________________👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰____________________________________➤ Follow me on Instagram: https://www.instagram.com/officialmbecker➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker____________________________________➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/____________________________________⭐ Turn on notifs to get pinged when I publish➕ Follow/Subscribe-- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.

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