For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓===============📖 CONTENT CAPITALIST: https://t.ly/9_9JG===============🎓 eLearning Academy: https://t.ly/u0Dk5===============🌐 Articles: https://michaelbecker.org/articles/===============____________________________________👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰____________________________________➤ Follow me on Instagram: https://www.instagram.com/officialmbecker➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker____________________________________➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/____________________________________⭐ Turn on notifs to get pinged when I publish➕ Follow/Subscribe-- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.

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