ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Viral Game Developer Wooga On Creating Fun, Immersive And Addictive Mobile Experiences"
Episode Synopsis
Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the leading gaming apps. In episode #428, our host Peggy Anne Salz catches up with Melanie Zimmermann, head of marketing at Wooga, a developer of wildly popular mobile games, such as June’s Journey and Jelly Splash. Melanie, a Mobile Hero who previously held creative leadership roles at Disney Interactive and Riot Games, draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
More episodes of the podcast Mobile Presence
Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
23/09/2022
Keep It Simple! Meesho On Creating Shopping Experiences That Turn Browsers Into Buyers [Part 2 of 2]
11/08/2022
In God we trust