Episode #6: Fast Data Movement and Sustainable App Growth with Josh Lloyd

03/12/2021 56 min

Listen "Episode #6: Fast Data Movement and Sustainable App Growth with Josh Lloyd"

Episode Synopsis

In this episode of our mobile growth podcast series, Josh Lloyd, Managing Director at Envision Digital joined us to shine a light on your app growth and delved into the fast data movement happening right now and how apps can leverage it to provide sustainable growth.

(00:00) - Introduction
(01:00) - Get to know Josh Lloyd
(04:39) - Misconceptions of scaling paid user acquisition
(11:23) - What is fast data and how to apply it?
(16:18) - Reliable fast data infrastructure
(21:14) - Funnel optimization
(31:52) - Change in CPI performances compared to previous years
(37:00) - Intent vs Non-intent ad platforms
(42:22) - App idea?
(55:58) - Closure