Episode Synopsis "Episode #3: How Content-Led Growth Leads to Better User Acquisition"

In this episode, Thomas Pan joined us to share his expertise on achieving successful growth based on content that will lead to better User Acquisition. STEEZY has been investing heavily in content and there is a lot of strategies that app marketers can learn, and apply to their marketing strategies. (00:00) - Introduction (02:52) - Get to know Thomas Pan (06:46) - How did STEEZY evolve over the years? (10:54) - How STEEZY creates their content? (13:27) - Types of content (Reforge Model) (19:44) - How STEEZY distributes content and measures its success? (24:49) - SEO as in ‘Social Engine Optimization' (33:10) -  Some advice to new graduates Speakers: Taha Karsli - [email protected] Thomas Pan - https://www.linkedin.com/in/thomaskypan/ Follow us on Social Media: LinkedIn: https://www.linkedin.com/company/mobile-action/  Twitter: https://twitter.com/MobileAction Facebook: https://www.facebook.com/MobileAction

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More episodes of the podcast Mobile Action Growth Podcast

• Episode #7: Catalyzing B2C Growth with Tamir Jerby
• Episode #6: Fast Data Movement and Sustainable App Growth with Josh Lloyd
• Episode #5: How to Create a Successful Subscription-Based Monetization Strategy?
• Episode #4: How to Adapt your Mobile Marketing Strategy Post-IDFA with Liz Emery
• Episode #3: How Content-Led Growth Leads to Better User Acquisition
• Episode #2: Re-evaluating the Marketing Efforts Post-IDFA with Kevin Bravo
• Episode #1: Mobile Growth Using Apple Search Ads With Steve Young