Marketing is the act of attracting clients to your business. In order to attract customers, you need a compelling message that tells your ideal clients that you provide a service they want and need. In our story today, Michael gets laid off from a job and he needs to quickly start up a profitable business. Otherwise, his young family spends their entire savings account. After trying to gain customers by begging friends and family, he finally learns how to create his own marketing foundation to attract the high-paying clients he needs.

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