Did you know that only 11–12% of visitors who click “Donate” actually complete their gift? That conversion gap represents a massive missed opportunity for nonprofits, and Scott Cross, sales leader at iDonate, has the data and tools to help you capture more donor intent – especially on mobile.Scott breaks down how simple A/B tests, mobile-friendly donation forms, and new pop-up giving tools are helping organizations see up to a 50% lift in completed donations and a 23% boost in recurring gifts. We also dig into how to simplify your donation page without losing storytelling power, AND the small tweaks that make a big difference during year-end campaigns.For nonprofits of all sizes, this conversation is packed with ideas to make small, strategic changes to your online giving experience so you can yield dramatic results without requiring significant additional resources. Resources & LinksConnect with Scott Cross on LinkedIn, at the upcoming NIO Summit in Kansas City, or via email at [email protected]. Episode 196: Is Your Donation Page Leaking Donors? Here’s How to Fix ItAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

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