We explore the power of nurture campaigns as a critical strategy before launching year-end appeals. Sharing personal stories and gratitude before making asks creates deeper connections with donors and significantly improves engagement metrics.• Previous bonus episodes covered LinkedIn thought leadership, making monthly giving the centerpiece of events, and getting featured in holiday gift guides• Nurture campaigns should share stories and milestones without making asks• Dana's personal case study of a National Nonprofit Day email generated 268 replies • Simple, heartfelt gratitude emails with small engagement incentives build relationships• Nurture emails boost deliverability metrics – subsequent emails reached 56-60% open rates• Creative incentives can include digital guides, playlists, coffee gift cards, pins, or stickers• Partnerships with local businesses can provide gifts for engagement incentives• Interactive calls-to-action where supporters can choose gifts or share personal stories work particularly well• Try implementing a nurture challenge with plain text, story-driven emails before year-end appealsIf you enjoyed this mini-series, please leave a review on Apple Podcasts or Spotify. The call for speakers is now open for Monthly Giving Summit on February 25-26: https://www.monthlygivingsummit.com/Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

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