Ashley Kratschmer is the Digital Marketing Coordinator at Paul Gregory Media (PGM), a mission-based marketing agency dedicated to serving clients' altruistic values. In her role at PGM, Ashley oversees all digital marketing tasks and is responsible for generating impressions, leads, and awareness for the agency's client base. Ashley's five years of experience in the industry has allowed her to work on various marketing teams in consumer goods, higher education, and health and wellness. She enjoys using her marketing skills to help organizations in need. In this episode… Programmatic advertising is a type of digital advertising that uses software to buy and sell ad space. So why is this type of promotion more effective? Programmatic ads target specific demographics, interests, and online behaviors, making them more likely to be viewed by people curious about the advertised product or service. This leads to higher conversion rates, as more individuals who see the ad will likely take action, such as purchasing. Though Google Ads focuses on shoppers ready to make immediate purchases, programmatic ads promote products and services for future sales. So besides being cost-effective, programmatic ads are time-saving since marketers can automate them. In addition, you can measure campaign results by tracking conversion rates and investment returns. By monitoring these metrics, companies can see how well their campaigns perform and make necessary adjustments to improve their results.  In this episode of the Mission Matters Podcast, Paul Feith interviews Ashley Kratschmer, Digital Marketing Coordinator at Paul Gregory Media (PGM), about programmatic advertising. Ashley explains when and how to use programmatic ads, the difference between geofencing and retargeting, and when to optimize campaigns.

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