In this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include:  0:45 - The #1 mistake a lot of college admission and financial aid staffs make3:28 - Why talking about money is uncomfortable for so many people21:10 - Making websites more audience centric and the need for on demand financial aid videos 36:07 - Improving collaboration between admissions and financial aid  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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