Mint & Burn Episode 23: 'Blockchain Community Building as a Sport' with Professor Heath McDonald, Prof. Chis Berg, Prof. Jason Potts, and Kelsie Nabben

Mint & Burn
21/09/2021 48 min

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Episode Synopsis

In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today

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