Josh Snead is the co-creator of “SEC Shorts,” a sketch comedy series that explores the crazy world of college football in the south. Josh tells us how sketch comedy series got its start and why humor is such a powerful tool to comment on real life. He breaks down the team’s content and production process, talks about the role comedy plays in marketing and shares why it’s important to know your audience. Finally, Josh challenges creatives to stop questioning themselves and to move past the idea phase and produce something that’s meaningful. Watch “SEC Shorts” on YouTube, Facebook, Twitter, Instagram, Tik Tok, or Saturday mornings on SEC Nation; connect with Josh on Instagram and Twitter.   Additional Content: watch SNL’s “Dr. Wenowdis” sketch.

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