Jake Wilks is the national director of sales at Athletic Recovery and Performance, where he sells to professional and NCAA sports teams and rehab and performance clinics across the country. Originally, Jake didn’t intend to build a career in sales, but once he realized sales is mainly about building relationships, he was all in. He shares his transition from being the product to selling the product and talks us through how to overcome objections whether you’re selling to an individual or an organization. He also tells the story of how he landed his current role, which included an Uber ride to a random address and unexpected meetings with the Atlanta Braves and New York Yankees organizations. Connect with Jake on LinkedIn or Instagram; email him at [email protected]. You can learn more about the Firefly at recoveryfirefly.com.

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