In this episode, Elena Apalkova is joined by Keith Budden to discuss his journey through medical challenges and the strategies he developed to cope. Keith shares his unique 48-hour rule for processing emotions and a 24-second decision rule for adapting business plans effectively. They explore how a positive attitude can significantly impact success and the resilience needed to overcome entrepreneurial challenges. The conversation highlights the importance of living in the present and concludes with a wrap-up and expressions of gratitude.

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