Listen "Monetizing Media: KG’s Journey Blending Magazines, Events, and Nonprofit Impact"
Episode Synopsis
Episode SummaryWelcome back to the Minding My Creative Business podcast—the go-to show for creatives looking to master strategy, structure, and self-development! In today’s episode, hosts ShySpeaks and Ron “iRonic” Lee Jr. sit down with KG, the visionary founder behind Cosign Enterprises. KG takes us on an inspiring journey through the evolution of Cosign—from its beginnings as a magazine spotlighting untold stories in the creative and business space, to its growth into a multifaceted media enterprise with ventures in digital content, event production, and a foundation dedicated to empowering youth in media and storytelling.Together, they dive deep into the reality behind building a sustaining multimedia brand, discuss the power of leveraging community, and break down how to monetize creativity—whether through print, digital, events, or partnerships. KG opens up about his transition from creative to business-minded entrepreneur and shares actionable advice for creatives ready to scale their impact and income.If you’re aspiring to grow your creative hustle into a thriving business, or you’re looking for insights on building authentic community and legacy in the multimedia world, this episode is packed with gems you won’t want to miss!Timestamped overview00:00 Entrepreneur and Founder of Cosine04:22 Expanding Programs and Partnerships07:14 Community-Driven Nonprofit Collaboration10:44 From Artist Spotlight to Multimedia14:11 Advertising Pricing Strategy19:03 Full-Service Branding Realization21:49 "BET Experience: Networking with Artists"25:17 Efficient Magazine Production Tips28:42 Entrepreneurship Partnership Opportunity31:43 "Vision Expansion Beyond Bootstrap"33:38 Navigating Media Pricing Challenges37:25 "Multimedia Events Strategy"39:22 Community Engagement for Monetization44:12 Emerging Artists and Brand Collaboration47:59 Event Sponsorship Pricing Strategy51:28 "Grateful for the Platform"53:47 Volunteer Opportunities for Creators and Entrepreneurs55:33 Engage with and Share ContentKey topics and bulletsAbsolutely! Here’s a comprehensive breakdown of the topics covered in the episode "MMCB Season 4 Episode 4" with main topics and related sub-topics:1. Introduction to the Podcast and GuestOverview of "Minding My Creative Business" podcast mission (strategy, structure, self-development for creative entrepreneurs)Introduction of hosts: ShySpeaks and Ron “iRonic” Lee Jr.Introduction of guest: KG, founder of Cosign Enterprises2. KG’s Background and Cosign EnterprisesKG’s self-introduction (father, entrepreneur, former basketball player)Overview of Cosign Enterprises and its components:Cosign Magazine (print and digital)Cosign Media (content creation, marketing)Cosign Studios (creative space)La Vida Cosign (storytelling for Latinos)Cosign Foundation (non-profit arm for youth and students)3. The Creation and Purpose of Cosign FoundationMotivation for starting the foundationAlready performing community service and education before formalizing the non-profitImportance of legal foundation for fundraising and impactPartners and support in Dallas (e.g., Behind Every Door, Let the Beat Build)Programs offered:Business programs and cohortsMedia production education (podcasting, photography, videography, storytelling)Community collaboration and events4. Making Programs Accessible Without Charging StudentsImportance of not charging for student participationHow partnerships and grants allow...
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.