Listen "From Beats to The Big Screen: J. Rhodes Talks Sync Licensing and Creative Business Strategies"
Episode Synopsis
Episode SummaryWelcome back to another enlightening episode of "Minding My Creative Business"! In today's episode, our hosts, Ron "iRonic" Lee Jr. and ShySpeaks, dive deep into the world of sync licensing and creative entrepreneurship with our special guest, the multi-talented J. Rose. Discover how J. Rose has leveraged sync deals with major companies like Sony and NBC to turn his self-published music into a reliable revenue stream. Learn about his journey from a corporate marketing job to full-time music and film production, and the business tools he swears by, from Logic Pro for creating music to the organizational power of digital calendars and financial management with Numbers.In this episode, J. Rhodes shares invaluable insights on the importance of relationships in the creative industry, the role of instrumental tracks in sync, and how to effectively seek out sync opportunities. We also delve into J. Rose’s educational contributions, including his book "These Beats Ain't Free" and his teaching at Berkeley, underscoring his passion for educating fellow creatives.From discussing the nuances of running a production company to the critical importance of budgeting and revenue generation for projects, J. Rhode's unique blend of artistic and business acumen offers a masterclass in navigating the complexities of creative entrepreneurship. Whether you're an aspiring producer, a seasoned artist, or simply curious about the business side of creativity, this episode is packed with practical advice and inspirational stories. So, tune in, take notes, and get ready to elevate your creative business to new heights!Timestamped overview00:00 Produced for Grammy-winner Killer Mike, unforgettable experience.05:48 "It's a Wonderful Plight" was creatively challenging.07:53 Music ambitions deferred for financial stability and learning.12:13 "House of Beats: Positive reality show for producers."15:44 Start a crowdfunding campaign, show a trailer.17:53 Film distribution: TVOD involves paid access.20:01 Small platform buy led to significant profit.24:12 Understanding music business critical for success.27:38 Creative entrepreneurs require education for business growth.30:02 Revenue comes from strategic platform partnerships.34:12 Sync money is the best in music.36:37 Sync focuses on instrumental music for media.39:11 I prefer cinematic sounds and logic's central.43:57 Friendship, understanding, and patience fuel creative success.45:20 "King of Dallas": Most challenging film to produce.48:35 Success depends on relationships and doing best.52:17 J. Rhodes empowers creative entrepreneurs through education.Key topics and bulletsIntroduction to Sync Licensing and Its Benefits for Independent ArtistsIntroduction to Sync by Producer S1Major Companies Interested in Sync DealsExamples: Sony, NBC, PeacockValue of Utilizing Existing MusicEncouragement to Actively Seek Sync OpportunitiesBusiness Models and Processes in Music SyncDifferent Business Models for SyncJ. Rhodes' Introduction to SyncImportance of Instrumental Tracks for SyncJ. Rhodes' Production Tools and Organizational SystemsPreferred Music Creation ToolsLogic Pro, Machine by Native Instruments, KontaktBusiness and Organizational ToolsGmail for CommunicationiCal for SchedulingNumbers for Financial ManagementImportance of Relationships and...
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